Privacy Policy

Last updated: 10/11/2026

1. About this policy

This Privacy Policy explains how The Trustee for The Enzo Sberna Family Trust (ABN 34 314 232 765), trading as Ultimo Interiors (“Ultimo Interiors”, “we”, “us”), collects, holds, uses and discloses personal information.

It applies to:

• our website (ultimo.com.au) and our AI chat assistant
• our showroom at 4 Hutton Street, Osborne Park WA 6017
• our interior design and project services
• any other dealings you have with us

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

2. The personal information we collect

We do not ask for sensitive information, such as health information, and ask that you do not send it to us. You can deal with us anonymously or under a pseudonym for general enquiries. We need your details to supply goods, arrange delivery or provide design services.

3. How we collect it

We collect personal information directly from you:

• in person, by phone and by email
• through our website forms and the chat assistant

We also collect some information automatically through our website.

Sometimes we receive information from someone working with you on a project, such as an architect, builder, designer or developer, or from publicly available sources. When we collect it from someone else, we take reasonable steps to make sure you are aware of it.

4. Why we collect, use and disclose it

We use personal information to:

• respond to your enquiries and arrange showroom meetings and home consults
• quote, supply, deliver and install goods, and provide interior design and project services
• take payments and keep financial and tax records
• manage trade accounts
• send you our newsletter and marketing, if you have asked us to (see section 6)
• understand how our website is used and measure our advertising
• keep our website, systems and showroom secure
• handle complaints, enforce our terms and meet our legal obligations

5. Our AI chat assistant

Our website includes an AI-powered chat assistant, and conversations with it are recorded.

What we collect:

• the messages you send and the assistant’s responses
• the date and time of the conversation
• any contact details you choose to give, such as your name, email address or phone number
• how you reached our website, such as the referring page, any campaign tags in the link and technical session details

How we use it: to answer your question, pass your enquiry to the right person, follow up where you have asked us to, and review what visitors ask so we can improve the assistant’s answers. A member of our team may read conversations.

What the assistant is:

• It is automated software, not a person.
• Its responses are for general information only. They are not quotes, contracts or professional advice, so please confirm anything important with us directly.
• It does not make decisions about you, such as approving an order, a price or a service.

Please do not send sensitive information through the chat assistant. That includes health information, government identifiers, and financial account or card details.

6. Newsletter and direct marketing

If you subscribe to our newsletter, including through our first-order offer, or tell us you would like to hear from us, we will email you about new arrivals, trends and events.

You can unsubscribe at any time using the link in every email, by emailing info@ultimo.com.au or by calling (08) 9201 2479, and we will stop.

We will not send you marketing without your consent. We do not sell or rent our mailing list.

7. Who we share information with

We do not sell your personal information. Your information is handled by our team and by these service providers:

HighLevel uses its own sub-processors to deliver parts of its service. These include cloud hosting (Google Cloud, Amazon Web Services), communications (Twilio, Mailgun) and artificial intelligence providers, including OpenAI. HighLevel publishes its current list at gohighlevel.com/sub-processors, and the list may change from time to time.

We may also disclose personal information with your consent, or where the law requires or permits it.

8. Overseas disclosure

Some of our service providers store and process personal information outside Australia:

• Our CRM and AI chat assistant are provided by HighLevel, which stores and processes data in the United States, with support access from India.
• Our analytics, spam protection and email providers may also process data in the United States.
• When we share your details with a European manufacturer to fulfil an order, they go to the countries listed in section 7.

Before we disclose personal information to an overseas recipient, we take reasonable steps to make sure it is handled in a way that is consistent with the Australian Privacy Principles. For HighLevel, this includes the data processing agreement it makes available to its customers, which requires it to comply with the Australian Privacy Principles.

9. Cookies and website analytics

Our website uses cookies and similar technologies. Some are needed for the site to work. Others measure how the site is used and how visitors find us:

• Google Analytics and Google Tag Manager
• Google Ads conversion and remarketing tags
• Matomo analytics
• campaign tracking that records the referring page, any campaign tags in the link, the page you first landed on and your IP address, and passes them to our enquiry forms so we know where an enquiry came from

You can block or delete cookies in your browser settings, and control Google advertising settings at adssettings.google.com. Parts of the site may not work as intended if you do.

10. Keeping your information secure

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access. These include access controls on our systems and using reputable hosting and software providers.

When we no longer need personal information and the law does not require us to keep it, we destroy or de-identify it.

If a data breach is likely to result in serious harm, we will notify the people affected and the Office of the Australian Information Commissioner, as the law requires.

11. How long we keep your information

12. Children’s privacy

Our website, showroom services and AI chat assistant are intended for adults aged 18 and over. We do not knowingly collect personal information from people under 18.

If you are under 18, please ask a parent or guardian to contact us for you. Please do not give us your name, contact details or other personal information through the website or the chat assistant.

If we learn that we have collected personal information from someone under 18 without a parent or guardian’s involvement, we will take reasonable steps to delete it, unless the law requires us to keep it.

13. Access, correction and deletion

You can ask to see the personal information we hold about you, ask us to correct it, or ask us to delete it, including your AI chat assistant conversations. Email info@ultimo.com.au or call (08) 9201 2479.

• We will respond within 30 days.
• We do not charge for a request.
• We may need to confirm who you are first.
• In some cases the law lets us refuse or limit access. If so, we will tell you why.

14. Complaints

If you have a privacy concern, contact us first at info@ultimo.com.au. We will investigate and reply within 30 days.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

15. Changes to this policy

We may update this policy from time to time. The current version is always the one published on this page.

16. Contact us

Ultimo Interiors, 4 Hutton Street, Osborne Park WA 6017. Phone (08) 9201 2479. Email info@ultimo.com.au.